Balenciaga’s creative director Demna has apologized for the brand’s recent campaign, which caused mixed reactions online. The reason for the scandal were photos of children posing with teddy bears dressed in belts in the style of BDSM outfits. Users accused Balenciaga of sexualized exploitation of children, as well as justifying child porn – in one of the frames of the shooting, they noticed props in the form of the Supreme Court’s conclusion in the case of child pornography.