Forget about low prices: Nvidia told why new graphics cards will be very expensive

Nvidia President and CEO Jensen Huang has responded to criticism from PC users who believe the new line of 3D accelerators are overpriced. According to him, Moore’s law has been “dead” for a long time, and modern realities are such that manufacturers will not be able to keep prices at the same level. The MarketWatch website writes about this.

Huang noted that Nvidia is not going to lower the prices of their video cards, and considers them quite justified. According to him, this is due to the fact that Moore’s law of doubling the performance of processors every one and a half or two years is no longer relevant for graphics chips. In addition, he made it clear that the time when chips became cheaper over time is long gone.

“Moore’s Law ability to provide twice the performance at the same cost, or provide the same performance at half the price, has ended. So the idea that chips will become cheaper over time, unfortunately, is a thing of the past,” said Jensen Huang.

The head of the company stated that at present, manufacturers will not be able to support innovation while maintaining prices at the level of previous generations of chips. He emphasized that now a 12-inch silicon wafer is not just a little more expensive – it costs significantly more. At the same time, Huang added that computing problems are not only problems of chips, but software and chips.

Note that now the price of the flagship Nvidia RTX 4090 graphics card is in the range of $ 1,599. The top-end product will be followed by the mid-range Nvidia RTX 4090 lineup on October 12, priced at $899. Comparing prices to Nvidia’s previous 3000-series line of graphics cards that came out in 2020, they are 7% higher for the top models (RTX 3090) and 29% higher than the mid-range line (RTX 3080).

Earlier it was reported that Intel plans to create a powerful chip with a trillion transistors by 2030 and thus enter a new era of computer computing. In the future, chip manufacturing will combine wafer printing, chip packaging and software, according to company CEO Pat Gelsinger.


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