UK-based Marks & Spencer (M&S) wants to remove expiration date labels from 300 fruits and vegetables this week. This is reported by the British newspaper The Guardian.

The retailer explained the plan as a desire to reduce food waste. 85% of fresh products in supermarkets will not have labels.

M&S is going to offer customers to buy 3 bananas, not a whole bunch. The company plans to halve food waste by 2030 and redistribute 100% of edible surplus food by 2025.

Andrew Clappen, director of food technology at M&S, said supermarkets need to make the most of their food waste reduction efforts.

“That requires being innovative and ambitious – removing expiration dates where it’s safe to do so, trying new ways to sell and encouraging our customers to be creative with leftovers,” he said.