The Italian fashion house intends to attract new customers among the young and advanced.

In May, the Italian fashion house Gucci plans to provide the ability to pay for goods in cryptocurrency for some of its stores in the United States. If the result is positive, the company will expand the experience to all boutiques in North America in the summer.

“Gucci is always looking to embrace new technologies if they can provide an improved experience for our customers. Now that we can integrate cryptocurrencies into our payment system, this is a natural evolution for those customers who would like to have this option available,” said the president and Gucci CEO Marco Bizzarri.

You can pay for your purchase using a QR code that will be sent to your email. Payment options include Bitcoin, Ethereum, Wrapped Bitcoin, Bitcoin Cash, Litecoin, Shiba Inu, Dogecoin, and five USD-pegged stablecoins.

If you wish to return an item, you will receive a refund in the same cryptocurrency in which the purchase was made.

In February, the head of Kering, Francois-Henri Pinault, reported in February that Gucci and other fashion houses like Balenciaga have innovation departments where experts explore the possibilities associated with the metaverse and decentralized web3. However, Pino did not promise quick changes and even said that the cryptocurrency is going through hard times.

It is worth noting that the first in the fashion industry to accept cryptocurrency in the online store of designer Philipp Plein. According to Plein, digital assets have helped bring in many new customers.