Pantone named color of the year 2023

Pantone has announced the color of the upcoming 2023 – Viva Magenta.

Viva Magenta 18-1750 by Pantone is described by the brand as “an unconventional red for an unconventional time”. “It’s assertive, but not aggressive – we call it a velvet-gloved fist,” said Laurie Pressman, vice president of the Pantone Color Institute.


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