Leo Beauty Club is an international network of beauty salons and aesthetic medicine clinics, founded in 2017. By 2025, the network has grown to six locations across Kyiv, Warsaw, and Dubai. The expansion and development of each new location are guided by the brand’s core principles: quality and care, aesthetics, technological innovation, and a comprehensive approach. Today, we speak with the strategist and visionary behind Leo Beauty Club, Alona Shevtsova.

What inspired the creation of Leo Beauty Club?

Back in 2016, when I was searching for a location for the first Leo, there was virtually no competition in the luxury beauty salon segment. As someone who values high-quality beauty services, I struggled to find a place that met my expectations. I envisioned a space that combined an extensive selection of cosmetic devices, premium skincare brands, personalized service areas, high-end interiors, and meticulous attention to detail. My friends shared similar needs.

That’s when I decided to establish a club-format salon offering a comprehensive approach—from advanced facial and body treatments to essential beauty services like manicure and makeup.

Beyond this, I recognized a significant business potential in the beauty industry. So, alongside the growth of our salon business, we expanded into the distribution of premium beauty brands. Today, our Leo Distribution portfolio includes Philip Martin’s from Italy, MyPureSkin and Nescens from Switzerland, and the exquisite body care line Alis.

How did you envision the ideal beauty salon, and were you able to bring this vision to life?

Looking ahead, I can confidently say we succeeded in realizing our vision. The first pillar was quality—from the brands and equipment used in our salons and clinics to the smallest details, such as tableware and accessories. The overall experience is shaped by sensory elements—what we see, taste, and touch. This naturally leads to the next core value of the **Leo network—**aesthetics.

When a client steps into a Leo salon or clinic, they should feel an immediate sense of calm and relaxation. That’s why we carefully select colors, materials, and the overall visual identity of our spaces. Even the appearance of our professionals—stylists, cosmetologists, and administrators—contributes to the immersive experience. The goal is to create a sanctuary where, for at least an hour, guests can escape external worries and immerse themselves in beauty and tranquility.

For me, it was also essential to build more than just a salon—I wanted to create a place people genuinely want to return to. Leo Beauty Club isn’t just about treatments; it’s about the experience—one that leaves clients with lasting emotions and a desire to come back.

As the network’s strategist, how do you define the principle of ‘care,’ and how is it reflected in Leo Beauty Club locations?

We believe that true premium service extends beyond standard expectations. At its core, this means personalized treatments, flexible scheduling, optimal room temperatures, heated water beds, and, of course, highly qualified professionals with verified expertise.

Our premium approach to care is also evident in details like concierge parking services, ensuring clients don’t waste time searching for a spot. We’ve also curated an expanded menu of drinks and cocktails beyond the usual tea and coffee. Additionally, every location is stocked with perfumes and essential hygiene products, so clients don’t have to worry about the little things.

Time efficiency is another key aspect of our care philosophy. We’ve consolidated all essential beauty services in one place, allowing clients to fulfill their needs in a single visit without the hassle of traveling between different salons.

The DNA of Leo Beauty Club is built on a comprehensive approach, which is challenging to implement. Why did you choose this model?

Our focus is on long-term client relationships, so we carefully analyze their needs. Based on our observations, 70% of our guests prefer multifunctionality in beauty services. This is driven by the fast-paced modern lifestyle, where every minute counts. We strive not only to provide premium service but also to optimize our clients’ time by offering everything they need under one roof—without compromising on quality.

Depending on the local regulations, some Leo Beauty Club locations allow clients to seamlessly transition from cosmetic procedures and injections to hair coloring, manicures, and pedicures—all while maintaining the highest standards of excellence. In other regions, legal requirements necessitate separate locations, but clients never have to worry about where to go for each service. This approach enhances convenience and loyalty.

You mentioned technological innovation earlier. Beauty and technology aren’t typically associated—how do you integrate them?

In fact, technology and the beauty industry are closely connected. At Leo Beauty Club, we integrate digital solutions: online booking, personalized care programs, and electronic client cards with a procedure history – all of this enhances the level of service and makes visits more comfortable.

We pay special attention to cosmetology. Constantly updating our equipment is part of our development strategy, as modern rejuvenation techniques, anti-swelling treatments, and cellular-level skin restoration provide more predictable results. Additionally, we actively collaborate with surgical clinics, offering recovery solutions for patients after operations, further emphasizing the importance of technology.

One of our innovative solutions is Leo Messenger, where clients gain access to exclusive offers and bonuses. We also take modern financial trends into account, so our services can be paid for with cryptocurrency.

What are your future plans, and what areas will you focus on next?

We are currently in the final stages of launching our newest location in Dubai, which will be our sixth salon. The UAE market demands the highest levels of quality and strict regulatory compliance, so our project at the Kempinski Hotel has been in development for two years. This flagship space will be the largest in the Leo network, featuring six state-of-the-art cosmetology rooms, a dedicated client relaxation area, and more.

In Poland and Ukraine, we focus on implementing innovations from the IMCAS 2025 International Conference, exploring new ways to enhance client experience. Expansion is continuous—each region operates with a dedicated team of professionals, growing our distribution network, client base, and team of skilled specialists.

We are committed to pushing the boundaries of the beauty industry, ensuring that every Leo Beauty Club location offers an unparalleled experience that combines luxury, innovation, and care.