Supermodel Kate Moss is the creative director of Diet Coke. It’s been almost a decade since designer Marc Jacobs held the position. In 2013, under his patronage, Sugar-Free Coca-Cola celebrated its 30th anniversary.

The 40th anniversary of the models’ favorite drink will be curated by Kate Moss. She has already posted the first picture of herself in her new position and the hero of the occasion. This is the “Love what you love” campaign dedicated to people with a positive attitude towards life.

48-year-old Kate Moss has already said that she is happy to receive a new post.

“I’m thrilled to be joining the Diet Coke family. I love the past collaborations they’ve done with such incredible fashion names. The ‘Love What You Love’ campaign is a new project. And I believe that with confidence and passion, you can make it happen. my wildest dreams,” Moss said.

Michael Willeke, director of integrated experiences at The Coca-Cola Company in Europe, said that this year marks the 40th anniversary of the drink’s birth and “begins with an official partnership with London Fashion Week and an introduction to the brand that gave fans the opportunity to regain their former values.